O papel das heurísticas no julgamento e na tomada de decisão sob incerteza
Palabras clave:
Heurísticas, Incerteza, Julgamento, Tomada de decisãoResumen
Heurísticas são regras gerais de influência utilizadas pelo decisor para simplificar seus julgamentos em tarefas decisórias de incerteza. Com o intuito de entender as regras heurísticas no julgamento e na tomada de decisão, realiza-se uma revisão teórica, que prioriza as pesquisas de Tversky e Kahneman, englobando as heurísticas de ancoragem, disponibilidade e representatividade.
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Derechos de autor 2022 Leandro Miletto TONETTO, Lisiane Lindenmeyer KALIL, Wilson Vieira MELO, Daniela Di Giorgio SCHNEIDER, Lilian Milnitsky STEIN
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
