Competitive intelligence: functional practices, goals and infrastructure of companies in Brazil
Palabras clave:
Competitive intelligence, Competitive intelligence methods and techniques, OrganizationsResumen
The present article aims to describe the functioning of Competitive Intelligence, analyzing methods, techniques and new
models in active organizations in Brazil. Particularly, we seek to describe the set of practical experiences of these organizations.
From the methodological point of view, in the qualitative and descriptive research, we used a semi-structured interview
applied to 13 industrial and services organizations in 2011. It was concluded that the methods and techniques of Competitive
Intelligence are not disparate, for the most part, involving diverse techniques of market information monitoring, as well as the
treatment of this information. According to the research developed, a disparity was detected in the objectives for the activity, which may be related to factors such as: the activity sector, culture, size and the market place chosen by these organizations.
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Derechos de autor 2022 Transinformação
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
