Between cooking as gastronomy and cooking as culinary arts/science

social representations in TV shows

Abstract

In the contemporary world, the profusion and diversity of culinary audiovisual genres and formats show shifts in the representational regimes of cooking that predominated in Brazilian TV during the last decades of the 20th century. Considering this context, this paper seeks to identify social representations of cooking mobilized in three TV shows on the cable channel GNT: Cozinha Prática, Tempero de Família, and Que Marravilha!. The research corpus encompasses episodes of the seasons shown in the first half of 2021 for Cozinha Prática and Tempero de Família; and the 2020 season, for Que Marravilha! Considering culinary TV shows as a genre of television discourse, the present research identifies two main social representations of cooking in these productions: the representation of cooking as gastronomy and the representation of cooking as culinary science/art. Such representations are constantly negotiated in the programs in focus, which target a consumer for whom food and cooking are important expressions of their lifestyle.