Interview with John Elkington


  • Diego de Melo Conti Pontifícia Universidade Católica de Campinas, Brasil



John Elkington, Founder & Chief Pollinator at Volans, is one of the founders of the global sustainability movement, an experienced advisor to business, and a highly regarded keynote speaker and contributor, from conferences to boards and advisory boards. John tackles some of the world's most challenging problems, helping key actors move from the responsibility agenda through resilience to regeneration. He has inspired a number of Volans’ inquiries, including Project Breakthrough, Tomorrow’s Capitalism Inquiry and the Green Swans Observatory. He has worked with an A-to-Z of businesses worldwide, now helping the Volans team guide multinational companies to transform towards a regenerative future

Biografia do Autor

Diego de Melo Conti, Pontifícia Universidade Católica de Campinas, Brasil

Pontifícia Universidade Católica de Campinas (PUC-Campinas), Centro de Economia e Administração, Programa de Pós-Graduação em Sustentabilidade. R. Professor Dr. Euryclides de Jesus Zerbini, 1516, Parque Rural Fazenda Santa Cândida, 13087-571, Campinas, SP, Brasil. Correspondence to: D.M. CONTI. E-mail: <>.


Almond, R. E. A.; Grooten, M.; Petersen, T. Living Planet Report 2020: Bending the Curve of Biodiversity Loss. Gland: WWF, 2020.

Elkington, J. 25 years ago I coined the phrase “triple bottom line.” Here’s why it’s time to rethink it. Harvard Business Review, v. 25, p. 2-5, 2018.

Elkington, J. Green swans: The coming boom in regenerative capitalism. United States: Fast Company Press, 2020.