PROPAGANDA DE REMEDI O TEM CURA?

Abstract

This research on medicine publicizing slogan reveals that they present a close relation slzip with publicity in Brazil. However, different from what happened in the beginning, when a slogan was a mere phrase attached to the mark, nowadays it changes according with the product, mark and even the campaign. There has been, however, little chance as for as the langage is concerned, since healing promises are still present in mass media campaigns. Medicine slogans involve legal and etlzical nuances, since the medicine cannot be considered like any other merchandise, even througlz it is frequently regarded that way.